The importance of a good Store Layout Design justifies the topic of this article, herein. It's just offering the right product range at the right price at the right place. Different surveys have demonstrated that the most 'important' criterion of achieving 'customer satisfaction is by providing the ease to him/her to find the best to the retail store by a Retail Store Layout Design. The above-mentioned just leads the customer to various departments of the store with accomplishing the ultimate goal of customer satisfaction.
Though there are commercial factors that create debate in favor of the literal importance of an extravagant store layout. A good retail store layout design also influences the turnover of the store with apt product shelving according to different ranges amalgamated with well-thought offers and schemes that contribute to the boom witnessed in the store's turnover.
Finally, of course, there is an organizational component and each store finds the best solution to their logistics 'problemos'. This applies especially to stores with a fast turnover of goods, stores that sell products that are difficult to market, or products that take up a large amount of space, etc. Specified conditions make an absolute (ambiance) to drive the sales part keeping both customers and employees satisfied.
For instance, customer flow, the prevention of shoplifting, and logistics a good store layout serves many purposes like a one-stop. The above-mentioned purposes are discussed in more detail below -
Creating a smooth customer flow comes under the main purpose-list while curating a good store layout, undoubtedly. Achieving it on the parameters of - right balance, fast and smooth (customer flow) with the outlining the space. With well-organized routing - a higher number of footfalls with the already smooth flow can be created in the stores. Wide aisles help in achieving them.
It becomes necessary to slow down the customer's strolling pace deliberately, effectively, and gradually - get a smooth one, don't get the good one. Certain 'tools' help in achieving the purpose. The space design of the store does not require any drastic changes to make the whole thing happen, instead, it can be accomplished by introducing a special product range to catch the eyeballs and the feelings at the same time - resulting in increased stroll ability.
The ambiance plays an important role in encouraging the purchase behavior and purchase decision (including the time decisiveness) A customer needs some time to decide to buy a product. The purchase of goods from particular product ranges is determined by the ambiance. In case, when a person is in making a strong decision between two products - irritative prompts through the salesman can hinder the decision and at worst can create the movement of the customer out of the exit doors.
A good store layout also possesses preventive capabilities. The poorer organized store will have more 'STEAL' under unclear situations. Yes, I have the guts to say the bitter reality. So, while developing a layout - these precautions should be taken care of.
Examples of this are: don't install the shelves poorly - like a maze, placing the steal sensitive products at a height within the range of sales employees. Figuring it, at any rate, both preventive and deterrent policies help in reducing the negative cash flow in a retail store.
According to different studies, the 'final fifty yards bear the highest cost in the logistics chain and the turnover rate also becomes the highest in a proportionate manner with increasing staffing costs. That's why keeping logistics under control is very important.
To improve the total cost structure - wide aisles, short supply routes, warehouse build-up adjustments play their role as important players (The Best Eleven) as an extravagant store layout cannot alone reduce these costs "but" can make them more controllable.
It's natural that a good store layout serves many purposes at once, not a single one only. The prime principle in accordance is the 'first-impression that accounts for the turning factor of pulling-in or pulling-off the customers. The other part also includes the solutions for complicated matters, logical product placements within the store that eventually enhances customer's purchasing decisions. On the next hand-clap, an illogical or dumb placement creates clouds of confusion and dissatisfaction.
The need for increased flexibility is forever like diamonds regardless of business types and sales formulas. As the product ranges kept on changing frequently, responding to it becomes important like a 'season change. Yes, a good store layout allows for it. Without much 'chit-chatting' at the end, the title of this article gets justified with the sounds of champagne corks.
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